2026 World Cup showed a fandom trend bookmakers should keep an eye on

A World Cup year is always a big one for bookmakers, for obvious reasons. The 2026 World Cup was no exception, as various PLCs have revealed in Q2 financials, but it’s also one that brings with it a big lesson, in my view. This lesson from the World Cup is about the changing nature of […]

Source: SBC News →

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