‘The atomic unit is no longer the bet. It’s really the story behind it.‘ Coming soon to a sports betting app near you: curated wagers based on an individual bettor’s interests. On Tuesday, Odditt, an emerging company that bills itself as a “content engine for sports betting,” announced it has established a partnership with Optimove, […] The post Odditt Sees Opportunity with Optimove to Grow Sports Betting Market appeared first on Gambling Insider.
Source: Gambling Insider →