Why the 2026 World Cup proved product innovation now wins sportsbooks

For every major football tournament, the industry debates the same questions. Will turnover exceed expectations? Which teams will drive the biggest betting volumes? And perhaps most importantly, how many newly acquired customers can operators retain once the final whistle blows? The 2026 FIFA World Cup certainly answered those questions. However, according to Coolbet Chief Operating […]

Source: SBC News →

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