Szerencsejáték Zrt, Hungary’s state-owned gambling monopoly, will overhaul its current marketing structure. The state-owned firm aims to improve public engagement and increase transparency around funding and the distribution of sponsorships and grants. This process has seen Szerencsejáték Zrt end its long-standing relationship with Budapest agency Lounge Group, electing instead to proceed with a multi-agency structure […]
Source: SBC News →