California’s lack of legal sports betting is creating a major customer-acquisition opportunity for prediction market operators. Prediction market operators have stepped up their push for California sports fans. Kalshi signed partnerships with three of the state’s MLB teams while DraftKings launched a targeted advertising campaign for its Predictions product. Prediction market platforms, including Kalshi and […] The post Prediction Markets Target California With MLB Deals, Ads and Lobbying appeared first on Gambling Insider.
Source: Gambling Insider →