Always-on betting has evolved from a nice-to-have into a core part of the modern sportsbook proposition. James McKiernan, Commercial Director at Genius Sports, Paul Witten, Managing Director (EMEA) at SIS, and Christian Erlandsson, Director of Sports at Coolbet, examine how operators are balancing scale, integrity and engagement while keeping bettors entertained between the biggest moments […]
Source: SBC News →