During the SBC Summit 2026, Leandro Petersen, former Chief Marketing Officer of the Argentine Football Association (AFA), spoke with Argentine football legend, ex-goalkeeper Sergio Goycochea, about the international expansion of sports brands and the process undertaken by the AFA since 2017. Lucia Gando, Editor of SBC Noticias, reports. At the panel titled “The Global Expansion […]
Source: SBC News →