Better Collective takes X social media betting deal global after strong Q1

Leadership of Better Collective is confident that its AI-powered Playbook “can become a core platform for sports bettors worldwide”, having secured a global expansion of its partnership with social media platform X. Announced late yesterday, the same time as the firm unveiled its Q1 2026 financial results, Playbooks’ deal with X has been expanded geographically. […]

Source: SBC News →

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