Ryan Weinstock, Chief Commercial Officer at OpticOdds, and Nikos Zygouris, Head of Sportsbook Product at Altenar,discuss how suppliers are shaping sportsbook engagement ahead of the 2026 FIFA World Cup, as operators across the US and Latin America prepare for increased demand, evolving player behaviours and the challenge of delivering scalable, localised and personalised betting experiences. […]
Source: SBC News →